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Traditionally, in the Northeast, a dress code was clear: The summer whites came out after Memorial Day and went away after Labor Day. Fashion historian Bronwyn Cosgrave remembers how, growing up, "You had this short season to wear white."
But in the age of Lady Gaga, anything seems to go. (We're looking at you, meat dress.) And yet the outdated rule still causes a closet crisis come the end of summer. "Don't wear white after Labor Day" rose 2000% in Yahoo! searches. Fashionistas also looked up "why can't you wear white after labor day" and "no white after labor day" in the last week.