Alabama is significantly outperforming Auburn in revenue from its broadcast rights, royalties and licensing. Alabama generated $29.1 million from those areas compared to $11.6 million for Auburn. This can be tied to Alabama being a more national brand and being able to command more from its partnerships. Within royalties and licensing, Alabama was the Collegiate Licensing Company's second-best seller for 2013-14, behind only Texas. This has been a particularly lucrative source of revenue for Alabama's athletic department since Nick Saban's arrival -- the school made $1.2 million in 2006 from royalties, licensing and advertisements compared to $15.4 million in 2013-14...
Not to mention, they're Aubs.
An Aub and his money are soon parted.
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