The three-man Action Cam crew responsible for the overhead, suspended camera was busy unloading their trailer behind Bryant-Denny Stadium as the lunchtime crowd filed by.

In all, a crew of 75 will handle broadcasting the game around the country. It takes four to operate the floating camera setup that began Tuesday.

“In a stadium like this, if we can get the points up high and to the far corners, it just opens up the flight space for the camera,” said P.J. Bennett of Action Cam. “This is like a NFL stadium.”

In all, the equipment is valued at $500,000 with the camera itself representing half the total.

“Just the lens itself is $50,000,” Bennett said. “So this isn’t cheap equipment.”